Do you need more traffic? As an online marketer or business owner trying to get more business, you are probably asking yourself this question.
Constantly, marketers are faced with the challenge of creating bespoke strategies that meet the specific business needs of their clients, and they are often obliged to go ‘black-hat’ in a bid to win the client over.
Broadplace, a top SEO agency, recommends that marketers provide well-tailored services to their clients based on their goals and audience. SEO agency specialists need to approach clients with different available means of optimising their content for more organic traction. Voice search is a very simple but yet effective way of getting organic traction.
Search Engine Optimisation is not a one-size-fits-all due to the dynamism of web content and technology at large. In recent times, trends have shifted to voice interactions over text-based. One of the major reasons for this rapid trend is the introduction of Voice Search and Voice Interaction.
In comparison, voice search queries use natural language processing and are conversational rather than the manual text-based algorithm. Voice interactions are more efficient than typing over 40 words per minute. Recent studies show that smartphone users are getting accustomed to speaking into their phones, either during conversations or when using the voice prompt for queries on their mobile.
Voice Search is fast becoming a mainstay in the online queries directory, with predictions that over 50% of smartphone users will prefer voice technology, according to voice search statistics. Technology trends keep developing at a fast pace and digital marketers need to be at the forefront of every trend to provide top-notch marketing strategies.
Here are three simple strategies to help you optimise voice search for your SEO this year:
1. Create and Optimise your Google My Business Listing
In 2016, the Internet Trends Reports found out that 22% of people use voice search for local information. So, if you want your customers to locate you easily, include voice search in your SEO strategy. For instance, a user might ask (using voice search) Google to locate “Coffee shops near me”, this puts you in a good position when the results appear.
Creating and verifying your Google My Business (GMB) listing will increase your chances of showing up in Local Finder, Google Maps and organic search rankings.
When creating the listing, ensure that your business, address, and phone number are accurate. It is also advisable to use your business domain for your GMB login.
To optimise your content, take time to pitch your business in the introduction field and other categories that allow you to describe what your business is all about.
2. Create Content Answering Your Customers’ Questions
Like said earlier, voice search is conversational. To attract people to your website, you need to listen and collect common questions asked by your customers carefully. You can create dedicated blog posts based on these questions and general feedback.
It is advisable that you optimise these contents for queries to increase your chances of ranking high in voice search results.
3. Be Mobile-responsive
Voice search mainly works on mobile devices. To increase your chances of generating traffic through voice search, your site has to be mobile-responsive.
It is estimated that around 2.87 billion people use a mobile device, and of those people, it’s been estimated that the majority of them own a smartphone. Several studies have pointed to the fact that people are leaving their mouse and keyboard for mobile devices. Optimising your website for mobile will enhance customer experience while generating more organic traffic.
Although voice technology is still in its cradle years, its early success in the digital world means that it will become a mainstay in SEO marketing. There have been predictions that people will prefer voice over typing in a search on their mobile or web browser. In the coming years, the volume of voice search queries will continue to increase, as more people adopt the use of voice assistants. SEO specialists will need to be well-informed to utilise new digital innovations to reach their goals.