Graphic design is a visual art that a graphic designer applies to aid communication. It involves the selection, creation, or arrangement of typography, symbols, images, or words that convey a message. Graphic designers like Ram Chary and others know that there is a basic principle behind creating the logo, layout, and other applications of graphic design. Here are some basic principles to guide you through the world of graphic design:
This can be symmetrical or asymmetrical. In symmetric balance, items on either side of the axis are balanced, while symmetry in asymmetric balance may not exist
This is the principle that emphasizes one part of a design. It can be used to draw attention to important parts of the design. The key here is contrast-balance, which emphasizes certain things by placing them off center or along a diagonal rather than parallel with other items on the axis.
The term proportion refers to how objects relate in size to each other. This is always relative within the context of its situation, and there are also social dimensions that affect it as well. For example, suppose you have four items. In that case, they will equate to 20%, 25%, 33%, or 50%, depending on your choice or decision that would affect how it looks like when presented symmetrically or asymmetrically.
This is the focus on particular objects in a design. It can be used to draw attention to important parts of the design using contrast-balance, which emphasizes certain things by placing them off center or along a diagonal rather than parallel with other items on the axis.
Movement is an essential part of graphic design as it can help bring something alive. This movement can be abstract or literal movement through space, time, or directional lines shown in either straight or curved paths. Shape dynamics is also included here as it pertains to how shape affects the flow of movement within a composition.
Unity refers not only to decorum but also coherence and that all elements of a design should be related and work towards the same end. All parts need to belong to each other as well as support the whole composition, so it should never look fragmented or incomplete
Rhythm is created through repetition and can help create balance, emphasis, and movement. You can use different variables such as size, shape, color, and orientation, as well as sequencing to aid in visual rhythm. Repetition is how we perceive order; we’re used to seeing designs that follow specific patterns, which we naturally seek out within any given composition.
8) Color Theory
This is the organization of colors in terms of their visual composition and relationship to each other. When used in graphic design, colors can affect moods, feelings, or emotions. Their intensity level also needs to be taken into consideration when dealing with color combinations
9) Balance Of Opposites
This refers to how you can emphasize something by placing it along a diagonal rather than parallel with other items on the axis Opposites are used to create emphasis (positive/negative). Positive and negative spaces need to be equally balanced as well.