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Things to be taken into consideration at the time of choosing the best quality proctoring services

May 14, 2020 by Theo Leave a Comment

The online based proctoring services help the organization to conduct online based proctored exams. Even all the people from remotest areas can also participate in them securely and conveniently. These kinds of examinations help to enhance the experience of both candidates as well as the organizations. They help in providing proper academic based integrity and provide options for the far-off residing learners to learn various things with the help of an online proctored exam.

With the help of increasing popularity and acceptance of this, the world is realizing the importance of proctoring services in the field of education. Some of the key factors which must be considered while opting for the right kind of proctoring services have been mentioned as follows:

 

1. One must have an idea about all the things involved in the process: These systems are highly successful to avoid cheating in various exams like school exams and competition-based exams. In the case of professional exams like GMAT and GRE, things like cheating is not acceptable and they use the most complex and sophisticated form of proctoring which involves both video as well as audio. But in case of all the tests that occur in the schools and other colleges, they do not involve that much serious proctoring but still, they involve web browsing and automatic proctoring so that integrity and seriousness during the exams is highly maintained.

 

2. The location of the exam: Another thing which must be considered is the location of the exam. In case the exam is to be taken at a remote place, then the proctoring-based solutions are to be installed so that cheating is not there. In cases of professional based exams like GMAT, the candidates are checked very thoroughly and even their ID’s are authenticated using the biometrics. All the electronic based devices are asked to keep on one side. The computer used in and for the test is not allowed with outside interference. These involve opting for various kinds of anti-cheating-based measures. But in case of remote locations, serious systems like the 360-degree based proctoring and the video Conferencing combined with audio conferencing are used. Various kinds of automatic based proctoring solutions are also implemented so that cheating is easily and well prevented.

 

3. The types of exam: Both kinds’ open and close book exams are conducted and sometimes the students are required to have access to various sources like books and websites. Sometimes, students have to use the calculators or other devices and the proctoring and online based services must enable such uses and side-by-side prevent cheating. The browsers must be highly secure so that there is no issue regarding the data entered. Using these kinds of browsers, students can also access some of the resources which is another source of preventing cheating. As soon as, one accesses the unauthorized sources they will be blocked from accessing that.

 

4. The budget and costs related constraints: The organizations also undertake study of budget constraint so that a correct and accurate proctoring solution can be chosen which matches best with the requirements of the organization. A lot of organizations go with low-cost based solutions, but one must make sure that there must be no compromise with the quality. A large number of companies provide proctoring with the help of authentication of IDs and secure and safe browsers so that highly affordable options are used in conducting such exams. Many companies also go with the option of expensive solutions because they think that high price leads to high quality but in the actual world it is not so. High prices never mean that they are more reliable so one must undertake proper consideration of all the factors.

 

5. The time constraint: This will depend upon the time gap of the result and exam days. In case there is a long-time interval, then people can also use the recording based proctoring services. These are referred to as the cost-effective options and help to decide whether the test will be accepted or rejected accordingly. If any of the candidates is caught cheating, then the organizations will cancel the whole test. This comprehensive solution is very much time consuming and if candidates are very large in number then this is not that much feasible. But in case if there is a short time-based interval involved between the exam day and result day then automatic based proctoring systems are used in such cases as they are highly feasible.

 

6. Organizations must also consider the economies of scale related things: The large number of organizations must consider the number of people who have to appear for a particular exam before going with the best proctoring-based services. If the candidate base is large, then it is very much expensive and time-consuming to go for a live proctor service. The auto-based proctoring will work best in all these cases in comparison to the traditional systems of proctoring. If, the candidates are small in number then live forms will also help to solve the purpose. Depending upon the budget constraint and time related factors, the organizations have to make various decisions whether to implement the AI-based systems which are highly sensitive to the cheating or depending upon cost and efficiency whether the other decisions are also to be made or not.

 

Still many people try to cheat during exams but with the help of advanced technology and live based proctoring related services, it has become very much impossible to involve in all such malpractices. Because of advancement in technology, the cheaters can be very easily found now, and the virtual based exams can now be conducted with a high-level of ease and flexibility.

Several companies provide a combination of various types of available proctoring. Authenticity, as well as accuracy, is another constraint which is to be taken into consideration at the time of implementing the best proctoring services from the organization’s point of view.

 

Filed Under: Business

Tips For Building A New Business From The Ground Up

May 6, 2020 by Theo Leave a Comment

When you’re building a new business, sometimes you’re literally building a new business. You need a capable space to conduct daily operations, and not every business is solely internet-based.

A good business needs good minds, and you always need the magical ingredient to get things started; money.

If you’re ready to take steps to make your dreams reality, start learning about what it takes to get your business off the ground. Take a quick read through this brief compilation of a few tips to get you headed in the right direction.

Figure out funding issues

You need money to get a business going, and you may not have thousands of dollars lying around the house. You will have to present yourself as solid to a lender to get the money.

You may also benefit from angel investors. Either way, those who choose to invest in your ideas need to know that their investment is worth the risk.

Establishing a home base

Not every new business entrepreneur has the ability to build a new brick and mortar space for operations, but new construction definitely grants you the most flexibility. Building from the foundation to the roof gives you the chance to make some of the most pertinent decisions.

If a new build isn’t really in the scope of feasibility for your new business, there are plenty of excellent spaces available for rent no matter where you choose to plant roots. The key is to do enough research to know that you’re getting what you need to house your new operation.

Gather the best professionals

A good business needs quality professionals to keep it all together. Even if your operation is small, you always need strong supports to hold up the weight of your business.

Today’s reliance on the internet gives business owners plenty of opportunities to scout relevant talents. Take the time to properly vet professional applicants, and piece together the best team possible to get your business off the ground.

Write out a detailed business plan

Your new business needs structure before you ever get started. You’ll need a well-crafted business plan to catch the eyes of investors and obtain the funding you need to start your business. Everyone involved in the operation should know where you’re heading.

Start networking as soon as possible

Before your business is ever launched, the networking should begin. Put yourself in the position to meet and connect with others in and around your chosen industry.

You never know when you’ll need a certain bit of insight from someone with more experience. Networking is also excellent when you begin the process of marketing your new business.

Filed Under: Business

MT4 Trading with a broker

March 23, 2020 by Theo Leave a Comment

If you’re interested in trading currencies, indices and commodities, you may want to continue reading in order to discover how you can trade all three assets on MT4, with the help of a trustworthy forex broker. As in order to trade on MT4, you’ll need to select a forex broker, to handle your trades for you.

MT4 is the most used forex trading platform in the world and is used by individuals around the world in order to trade indices, currencies and commodities, If you’re interested in using one of the best forex trading platforms in the world, in order to place open trades, it’s well worth using MT4 to your advantage.

MT4 trading with a broker:

In order to make open trades on MT4 you’ll need to select a broker. As MT4 is a professional financial tool which has been designed to be used by qualified, investment brokers.

However, if you currently don’t have an investment broker, there’s no need to worry as MT4 features hundreds of different investment brokers, who you’ll be able to select. You’ll even be able to select a MT4 broker in South Africa. As you may feel more confident dealing with a locally based broker, who you’ll be easily be able to contact, if you have any burning questions on your mind. After all, it’s important to be able to maintain an open line of communication with your chosen broker.

Once you’ve selected a qualified, experienced broker, they’ll be able to process all of your open trades on your behalf. You’ll even be able to select multiple brokers, who’ll be able to process your trades in different markets. The choice is up to you.

Can you use any of MT4’s financial tools without the aid of a broker:

Yes, while you’ll need to choose a broker to complete a trade, you’ll still have access to most of MT4’s tools and information. Some examples of which include MT4’s sophisticated charts and the platform’s up to the minute financial news reports. Both of which should assist you in making wise, informed financial decisions. As you should never make investments or trade indices, currency or commodities, without completing your due diligence. Especially if you want to be able to make a sizable profit in your first few months of using MT4.

Can you download MT4 onto your smartphone or tablet?

The answer is yes, you can download MT4 onto your smartphone and or tablet. Which is a great idea if you enjoy trading on the go or love to be able to track and access the performance of all of your active trades. However, you don’t have to commit to downloading MT4 onto your smartphone in order to use it. As you can choose to download MT4’s software straight onto your PC or laptop.

So if you’ve heard extraordinary things about MT4 as a trading platform, do yourself a favor and download MT4 for your laptop, smartphone or laptop today. After which you’ll be able to start hunting for a suitable broker to complete your trades for you!

 

Filed Under: Business

How to Find a Reliable Horizontal Directional Drilling Service

February 25, 2020 by Theo Leave a Comment

There’s a good reason why the demand for horizontal directional drilling services is always high. After all, the process is not only much more efficient when compared to other methods like trench digging. But it’s an approach that avoids many of the common problems faced by other solutions when it comes to laying down or repairing cables as well as pipes since the equipment can be carefully navigated around any utilities within the site area, and, as a result, keep a consistent level of productivity at a faster pace.

But make no mistake, HDD services are highly specialised tasks, and as such require the equipment and expertise of trained professionals. So to make sure that you secure reliable horizontal directional drilling services, here are a few things that you should keep in mind.

Site, Machine, Drilling, Lines, Drill

Make sure that they are certified and licensed professionals

Not unlike any profession or trade, one of the first things that you must look for in a directional drilling business is certification and licensure. After all, not only does it prove that they can legally provide the services that you need. But it also ensures that the company possesses the necessary equipment and expertise to deliver on the desired results too. So before you commit, make sure that the chosen company possess all of the necessary qualifications. In this way, you’ll minimise the chances of encountering any problems. And, in turn, keep the project running smoothly.

Read up on customer reviews

In any line of business, it’s not uncommon for companies to be economical with the truth. After all, they need to reel in potential clients. So don’t take the word of the chosen directional drilling companies alone. Instead, read up on what both past, as well as present customers, have to say about the company first before you make a decision. Doing so might sound tedious, but they can provide invaluable insight that will allow you to choose the right experts. More importantly, it can help you avoid the wrong ones too.

Compare first before deciding

Cost is a concern when it comes to securing any product or service, and directional drilling companies are no exception. So if the budget is tight and financial resources are limited, it makes sense to take the time to explore all avenues first and compare all available options before making any commitments. After all, there’s a good chance that you’ll find inexpensive alternatives and money-saving deals if you take the time to look for them. And this can make all the difference in keeping the costs of the project low and the profit margins high.

Contrary to popular belief, finding a reliable directional drilling company is neither complicated nor tricky. And a small investment of time in research can go a long way not only in helping you find the right experts for the job, but also in keeping your expenditure at a minimum without compromising on the quality of the necessary services.

 

Filed Under: Business

3 Effective Strategies To Optimise Voice Search For Your SEO

February 19, 2020 by Theo Leave a Comment

Do you need more traffic? As an online marketer or business owner trying to get more business, you are probably asking yourself this question.

Constantly, marketers are faced with the challenge of creating bespoke strategies that meet the specific business needs of their clients, and they are often obliged to go ‘black-hat’ in a bid to win the client over.

Broadplace, a top SEO agency, recommends that marketers provide well-tailored services to their clients based on their goals and audience. SEO agency specialists need to approach clients with different available means of optimising their content for more organic traction. Voice search is a very simple but yet effective way of getting organic traction.  Adbuz, a top SEO agency, recommends that marketers provide well-tailored services to their clients based on their goals and audience

Search Engine Optimisation is not a one-size-fits-all due to the dynamism of web content and technology at large. In recent times, trends have shifted to voice interactions over text-based. One of the major reasons for this rapid trend is the introduction of Voice Search and Voice Interaction.

In comparison, voice search queries use natural language processing and are conversational rather than the manual text-based algorithm. Voice interactions are more efficient than typing over 40 words per minute. Recent studies show that smartphone users are getting accustomed to speaking into their phones, either during conversations or when using the voice prompt for queries on their mobile.

Voice Search is fast becoming a mainstay in the online queries directory, with predictions that over 50% of smartphone users will prefer voice technology, according to voice search statistics. Technology trends keep developing at a fast pace and digital marketers need to be at the forefront of every trend to provide top-notch marketing strategies.

Here are three simple strategies to help you optimise voice search for your SEO this year:

1. Create and Optimise your Google My Business Listing

In 2016, the Internet Trends Reports found out that 22% of people use voice search for local information. So, if you want your customers to locate you easily, include voice search in your SEO strategy. For instance, a user might ask (using voice search) Google to locate “Coffee shops near me”, this puts you in a good position when the results appear.

Creating and verifying your Google My Business (GMB) listing will increase your chances of showing up in Local Finder, Google Maps and organic search rankings.

When creating the listing, ensure that your business, address, and phone number are accurate. It is also advisable to use your business domain for your GMB login.

To optimise your content, take time to pitch your business in the introduction field and other categories that allow you to describe what your business is all about.

2. Create Content Answering Your Customers’ Questions

Like said earlier, voice search is conversational. To attract people to your website, you need to listen and collect common questions asked by your customers carefully. You can create dedicated blog posts based on these questions and general feedback.

It is advisable that you optimise these contents for queries to increase your chances of ranking high in voice search results.

3. Be Mobile-responsive

Voice search mainly works on mobile devices. To increase your chances of generating traffic through voice search, your site has to be mobile-responsive.

It is estimated that around 2.87 billion people use a mobile device, and of those people, it’s been estimated that the majority of them own a smartphone. Several studies have pointed to the fact that people are leaving their mouse and keyboard for mobile devices. Optimising your website for mobile will enhance customer experience while generating more organic traffic.

Although voice technology is still in its cradle years, its early success in the digital world means that it will become a mainstay in SEO marketing. There have been predictions that people will prefer voice over typing in a search on their mobile or web browser. In the coming years, the volume of voice search queries will continue to increase, as more people adopt the use of voice assistants. SEO specialists will need to be well-informed to utilise new digital innovations to reach their goals.

Filed Under: Business

Sibanthracite has increased production of enriched UHG anthracite

February 18, 2020 by Theo Leave a Comment

The Sibanthracite Group, the world’s leading producer of anthractite, is continuing to carry out its program to improve efficiency and increase the percentage of high-margin products it produces. One of the initiatives introduced new operational procedures for washing plants in the Novosibirsk Region, where Siberian Anthracite’s and the Vostochny Open-Pit mine’s coal is processed.

From August to December, the production of enriched concentrate increased from 19% to 25.2%, and this level is to be maintained in 2020, according to Dmitry Bosov, owner of The Sibanthracite Group.

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As Sibanthracite’s chief enrichment specialist, Alexey Plotnikov, explained, the proportions of raw materials were optimized so that maximum output could be obtained during the processing cycle. The composition of the coal loaded for processing is balanced according to parameters such as size, mechanical strength, ash content, enrichment, and sulfur content.

The Sibanthracite group ranks first in the world in terms of the production and export of high-quality, Ultra High-Grade anthracite (UHG). “Enriched anthracite is one of the most popular and high-margin products in our line. Increasing its production strengthens the company’s position in the market,” says Alexey Slesarev, Deputy Commercial Director of the Sibanthracite Group.

 

Filed Under: Business

Should You Choose Cable Internet or Its Alternatives?

February 14, 2020 by Theo Leave a Comment

A common decision when it comes to choosing an ISP is whether or not to use cable internet providers, or to opt for one of the many alternatives to traditional cable service. Many people consider cable to be burdensome, since you’re essentially tied to a physical cable for the duration of your service, and many cable companies have a bad reputation for customer service and their products. Choosing between cable and its alternatives is simple when you know what to look for. Here, we’ll discuss price, reliability, the options, and why customer service should be an important consideration when choosing a new ISP.

Advantages of Cable Internet

Cable internet is, for the most part, reliable, though certain companies have been the subject of scrutiny for poor connections. A physical cable will connect to the router and modem supplied by your cable provider, and this line connects to the main line that joins entire neighborhoods to a single provider.

Cable internet is usually quite fast as well, with companies like Spectrum offering services that reach 400MBS download speeds. If you’re looking for speed and reliability, cable usually meets both requirements.

Cable internet is also quite affordable, provided no hidden fees or charges are included in your service agreement. As long as you pay your bill on time and in full, your internet should remain affordable. You can find plans anywhere from around $20-$90, depending on your needs. Most cable companies also offer business-class internet, but the cost of such service will depend on your business’s bandwidth and speed requirements.

The Problem With Cable Internet

Cable internet has had more than its share of complaints in the last few decades. Cable ISPs are well-known for poor customer service, faulty equipment and deceptive advertising, and finding ways to charge more for the same service over time. Whether it’s hidden fees, service charges, lates fees, or installation fees, one of the most frequent complaints about cable internet is the hidden costs associated with it.

Additionally, even the largest of the cable ISPs are known for their poor customer service. Spectrum, once known as Time Warner Cable, has been sued by previous customers several times, and, according to TrustPilot, the company’s average review is only one out of five stars (this comes from over 1,200 reviews). 92% of the reviews speak poorly of the customer service, equipment, speeds, and prices of this cable provider, causing many to search for a better alternative.

If you’re looking for a new ISP, find the fastest internet provider in your area by using online tools like Internet Advisor. You’ll get to compare prices, reviews, and services quickly and easily in order to make the best choice.

Alternatives to Cable Internet

There are several alternatives to cable internet, and if you’re fed up with poor service and speeds, you may want to consider these. As the internet continues to change and technology advances, we’re certain to see even more alternatives popping up in the market. For now, consider these few as good alternatives to traditional cable internet.

Satellite

Not everyone likes the idea of mounting a satellite to their roof, but satellite internet is perhaps the most readily-available alternative to cable internet. While the speeds are around the same, you may find that satellite internet is a bit more costly, and many people find the satellite dish to be a distracting and ugly aesthetic.

It’s important to consider the fact that satellite internet is usually a bit slower than cable internet, and also comes with data caps; that is, you’ll only be able to utilize your internet until you reach the data cap. Cable internet is usually free of such caps, so you’ll have unlimited use of the internet during your service period.

HotSpots

Some providers offer internet via hotspots. This popular option means your internet service is also mobile, so you can get fast speeds on your devices even when you’re not at home. Services like FreedomPop actually offer free service packages for up to about 500MBS per month of service.

Google Fiber

Google is dipping its feet into the internet market with Google Fiber; an ultra-fast internet service available in select cities. This new advancement is part of Google’s venture into phone and internet service, and it’s exciting to see where this service will take the future of the internet. Check availability to see if you can get this service in your city!

The Bottom Line

Cable internet may have its advantages, but with a poor customer service record, fluctuating prices, and an almost monopolized market, many are looking to switch from the traditional ISPs and instead look into alternatives. These alternatives are viable options currently, but as the technology improves, we’re sure to see new services arise in the growing market; hopefully with a focus on high-quality service and products.

Filed Under: Business

Qualities Of A Good Conference Hall 

February 11, 2020 by Theo Leave a Comment

Conference halls are designed for precisely what their names imply, to hold meetings and conferences. These facilities are typically used by individuals, groups, and businesses to hold events that could be of a formal or informal nature. Their interior settings vary wildly. Some can be very severe and have a strictly professional aesthetic while others have more laid back and casual appearances. Either way, they are environments designed to be conducive for critical thought and progressive conversations.

The nature of meetings and events largely determines the kind of conference hall that will be used. Despite these variances, some certain features and characteristics should be common to all of them. A conference hall can only be said to be good when they possess these qualities.

Spacious and well ventilated

No one wants to spend hours crammed in a small room with other people and a poor ventilation system. Good conference halls are spacious and airy. This makes the occupants feel more comfortable to move around without fear of bumping into each other or furniture. Good ventilation allows people to breathe and makes the atmosphere cool. Several major cities in the United Kingdom boast very spacious halls but the meeting rooms Glasgow offers are exceptionally roomy and boast of ventilation systems perfect for hosting large numbers of people comfortably.

Safe and secure

The security of any meeting facility is paramount. A conference hall or meeting room should be located in a safe and secure place where people can meet without incident. They should preferably be located in business districts which are meant to be conducive work environments as opposed to urbanized areas that tend to be noisy and overcrowded. Venuefinder is the perfect medium to find the most secure locations across the UK to hold meetings. Most facilities come with security personnel attached. Devices like surveillance cameras and metal detectors should be installed to curtail any potential attacks.

Technologically equipped

A good conference hall is well equipped with the latest technology to make for a well-coordinated and facilitated meeting. Gadgets like computers, projectors, laptops, microphones, public address systems, Bluetooth and the likes should be installed in the rooms. They help make meetings easier and more interesting for the participants.

Ergonomically furnished

Conferences and business meetings tend to take a long time. It is therefore imperative that the furniture that people will spend hours sitting in should be comfortable and safe. Ergonomic furniture should be used to prevent discomfort and injury. A meeting room with outdated and ill-designed furniture is not just uncomfortable but a potential hazard to the user.

Good catering

Most meeting facilities have one catering service or the other attached to it. A good catering service saves the organizers from having to hire their own caterers to handle their event. Good refreshment that is healthy and delicious helps ease the stress that naturally comes with meetings. It also makes the experience lighter and easier to handle.

Conferences and meetings are often a tedious affair. It is, therefore, necessary that the facilities that are used to host the meetings provide as much comfort as possible. There are industry standards that each space is supposed to measure up. As long as these features are present and in excellent quality and condition, the facility is certified gold for hosting.

 

Filed Under: Business

Company Spotlight Review: F.H. Cann & Associates, Inc.

January 20, 2020 by Theo Leave a Comment

In the Business Process Outsourcing and Accounts Receivables Management, F.H. Cann & Associates, Inc. is a name synonymous with leadership and success. With two decades working for a variety of industries, F.H. Cann & Associates, Inc. works hard to maintain and exceed their own reputation as leaders in the field!

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After twenty years as leaders in the BPO and ARM industry, you’d think that a company might fizzle out or lose sight of their mission, but that’s not the case for F.H. Cann & Associates! Their innate and shared passion among their team keeps innovation and morale high as they set and attack new goals every day. This is our company spotlight review on F.H. Cann & Associates, Inc.

Services

F.H. Cann & Associates, Inc. focuses on providing Business Process Outsourcing (BPO) and Accounts Receivables Management (ARM) services to clients in many industries. By being leaders in these fields, F.H. Cann & Associates, Inc. has had the privilege to work with many clients to ensure that they have the proper systems in place to keep track of processes. They understand that keeping up to date with technology can be exhausting and getting behind with the new technology can be catastrophic to a business. That’s why they work with every account to custom create a plan fit for their needs.

Clients

With clients in many different industries, F.H. Cann & Associates, Inc. is confident that they have a skillset that can be translated well to many. F.H. Cann & Associates has worked within financial institutions, government industries, educational institutions, and many more. In these niches, F.H. Cann & Associates understands that getting work done effectively and fast is of utmost important. That’s why they have a team of highly qualified individuals that can complete jobs and communicate effectively with many.

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Respect, Care, Recovery

The core values at F.H. Cann & Associates, Inc. are respect, care, and recovery. They have a unique interest in putting the value of respect for their team, work, and clients above all else and have seen the return on their investment to do so. It’s this unique focus on consistently displaying respect that they have built the foundation of their achievements and why they continue to do so today. They know that this focus on how they treat each other trickles into how their team treats their clients. That’s why they’ve made it a unique priority and what they often note as the core of their success.

F.H. Cann & Associates Inc’s two decades of incredible service is unmatched in the Business Process Outsourcing and Accounts Receivables Management industries and it doesn’t look to be slowing down anytime soon. With a team of employees dedicated to developing and growing their client base and industry knowledge, F.H. Cann & Associates Inc. continues to lead the charge in their fields and for their clients. It’s their unique ability to provide world-class customer service, unmatched expert knowledge, and flexible clientele that they continue to live up to their well-earned, positive professional reputation.

Want to be a part of this amazing company? Follow them on Facebook, Twitter and LinkedIn for job vacancies!

 

 

Filed Under: Business

Why an Online Presence Is a Must for Businesses

January 7, 2020 by Theo Leave a Comment

Businesses that refuse to use computers or the internet are a rarity nowadays. Even farmers in rural areas have social media pages to reach out to potential buyers of their products. It’s not an exaggeration to say that establishing an online presence is a must for modern-day businesses. Not having one is a significant disadvantage. Learn more about the reasons why businesses should start and nurture their online identity and accessibility in the following discussion.

It’s easy

Many may have second thoughts about developing their online presence because of their lack of tech-savviness, especially when it comes to building a website from scratch. This shouldn’t be the case, though. Oxford web design experts say creating a website is no longer as complicated as it was before. Businesses that want a simple website or even an online store can use instant website builders. However, paying for professional web designers is still the preferable option for those who want a greater level of customisation and more features for their sites.

If you don’t want to invest in websites yet, it’s also possible to have an online presence through free platforms, social media in particular. You don’t need to spend money to create a Facebook page, a Twitter account, Instagram account, or other social media accounts. You just have to exert some effort and time to learn the ropes of effective social media marketing. If you want to attract audiences faster, you may want to spend on premium services such as online ads and post boosting.

It attracts more customers

Online shopping is steadily on the rise. A US Commerce Department report says that online shopping now constitutes 12% of retail transactions (from 5% in the 1990s). Also, the report claims that the total market share of non-store (mostly web-based) retail sales as of February 2019 was already higher than general merchandise (including department store) sales. Many consumers already use the internet to make purchases. The failure to exploit the opportunities created by the growing number of online shoppers is a big loss for any business.

It’s a cheaper and more expansive way for marketing and PR

Another important benefit of having an online presence is the ability to grow a brand or reputation. The internet is a fertile and inexpensive place for propagating brands and expanding businesses. There are numerous ways to do marketing and PR online, from email marketing to content marketing, guest blogs or paid articles, video sharing, online advertising, and social media promotions.

Moreover, having an online presence makes it easy to manage the identity and reputation of a business. It’s not only a platform for launching marketing campaigns; it’s also a dynamic environment for rapidly responding to negative information or issues hurled at a company or product. In the past, businesses would have to beg traditional media (TV and radio) to cover their responses to bad publicity or scandals. Now, companies only need to write posts online, and many will likely know about the message they want to convey. Sometimes, mainstream media may even cover these business developments.

In summary, it’s advisable for businesses to create an online presence as there’s hardly any hurdles to doing so. Additionally, websites/online stores or social media accounts can help generate more sales and profits. It’s also relatively inexpensive to conduct marketing and sales on the web.

Filed Under: Business

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Hi friends, I’m Theo and I’ve been blogging for a few years. I love to read and write, listen to music, explore life, travel, and cook, to name a few.My favourite way to pass time is to cozy up on the couch with a good book and have music playing softly in the background. Read More…

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