It feels like there have never been more ways to market a business than there are in 2021. Paid ads, content marketing, email lists, influencer campaigns—the list goes on.
Yet search engine optimization (SEO) is still the most consistent form of marketing. Organic searches create 53% of trackable website traffic.
Getting SEO marketing can be the difference between filling your hotel and selling rooms at rock-bottom prices. So what are the benefits of SEO marketing for your hotel?
Read on to learn more.
1. Enjoy Increased Visibility
People might consume travel content on social media. Yet when they want to book a hotel, they turn to search engines.
That’s why SEO marketing is so important. It boosts the visibility of your hotel online, right where potential guests are looking.
A smart marketer can get the website to appear higher in the search results. This leads to more traffic to your website and thus more bookings.
2. SEO is More Cost-Effective than Paid Ads
SEO marketing is more profitable than advertising. After all, you’re getting traffic without paying for it. This pushes up your profit margin.
Killer content is key to the success of your hotel marketing. That might include articles about places to visit near your hotel. Perhaps you delve into the attractions of the area.
This means you can target keywords of other things potential guests will search for. This hotel SEO broadens your reach beyond hotel listings. It puts your hotel in front of people who are actively interested in visiting the area.
3. SEO Marketing Gives a Brand Awareness Boost
On average, people need to see your marketing seven times before you make a sale. The higher you are in the search results, the more often people will see your brand.
This improves your brand awareness and makes it more likely that people will book with you. Using smart marketing lets you beat your competition to secure bookings.
Such great brand awareness can also lead to customer loyalty. The more users see your site in the top-ranked results, the more they’ll associate your hotel with high quality.
4. Improve Your Credibility
Better brand awareness also has a pay-it-forward effect on your marketing. When more people have heard of your hotel, it appears more credible in the search engine results.
This is particularly the case when paired with reviews. Creating a Google My Business listing lets guests leave reviews. These reviews show up in Google Maps when people search the area.
When people see how much others have enjoyed your hotel, they’re more likely to book with you.
Better SEO Leads to More Bookings
You can see how each element of SEO marketing works together to make SEO the best option you have. More visibility in the search results leads to more traffic. More traffic means more bookings, which means more reviews.
Better reviews also mean more traffic and more bookings. Over time, this increased traffic pushes you up the search results leading to more traffic! It’s a great self-perpetuating system once you get it set up right.
Keen to make more money and improve your marketing? Check out my business articles for more advice.