Getting a new logo is a significant and scary step for any business. After all, from Pepsi to Pizza Hut, even redesigns on the most famous logos in the world can go disastrously wrong.
However, you can follow some simple tips to make sure you get your logo perfect the first time around.
Here is a quick guide on creating an eye-catching logo that works perfectly for your growing business.
Understand Your Intention
Not all logos serve the same purpose. If you are a small online business, you might only ever use your logo on your website.
However, say you are an events business. In that case, your might need a logo that works well on branded merchandise too.
So before starting any design work, figure out what your logo is going to be used for. This will help guide your design process and ensure you have a fit-for-purpose end design.
Figure Out Your Brand
Branding is more than a color scheme and font. What does your brand say about you and your business? What does it suggest to the average stranger on the street?
Branding is about creating a message with your audience. When designing logos, decide what you want that brand message to be first before you begin thinking about specific ideas.
Find Design Inspiration
Inspiration comes from many places. So take the time to capture ideas when designing a logo. You can collect thoughts together in a mood board.
Don’t forget to collect ideas offline as well as online. Sure, Pinterest might be great for inspiration, but look at what captures your attention the next time you walk down a street in your local town too.
Try Different Ideas to Get an Eye-Catching Logo
The first idea you have for a logo is unlikely to be the final design. And the truth is, the more iterations of a design you do, the better your chances of creating the perfect logo.
So don’t be timid about testing wildly different ideas, even if they seem far removed from your original brief. You never know what logo you will end up falling in love with until you see them on paper.
Don’t Be Afraid Of White Space
Simple is undoubtedly beautiful. Many amateur designers make the mistake of thinking they have to create a big, bold logo. Still, you can get some stunning results by taking a more subtle approach to design.
So when thinking about how to design a logo, start small and use white space around the font and graphics to create a more elegant finish.
Get Honest Feedback
You might love a logo design, but that doesn’t necessarily mean that one will be the most suitable logo for your business. After all, you are not your customer.
Allow plenty of time to get feedback from friends or customers on about 5-6 shortlisted logos before you settle on the final design. By doing this, you will end up with a far more effective logo.
Take Your Time
An eye-catching logo is an ideal way for your business and brand to grab the attention of your target customer. So it’s worthing taking your time with the design to get it absolutely perfect.
What is your favorite big brand logo? Share in the comments below.