Online reputations are sacred things and any business worth their salt should have a keen eye on exactly what theirs looks like, and how they can keep it going. This is of course why many businesses use a reputation management firm, who can help them to stay on top of, and manage their online reputations. This however is not only a service for businesses there are many different clients who use this service and to find out who they are, we only need to cast an eye over the reputation management consultant reviews.
With this in mind, let’s have a look at what kind of people use this service.
Before we get into who uses this service apart from businesses, it is worth noting why businesses come to this type of service and they actually fall under a couple of categories. The first types of companies are those looking to stay on to of a positive review, those who want a team on hand to keep things the way they are. The second type of business are those who are in crisis and need something fixed as soon as possible. The third are those who have been burned in the past and are looking to turn things around.
Somewhat surprisingly this is a very commonly used service amongst young professionals who are looking at having their life online reviewed and where possible erased. Think of a young lawyer looking at applying for jobs after passing the bar, concerned about the images which she has been sharing online since her teens, or the content which she may have shared or created. This is very common amongst millennials who have grown up posting everything about their life on social media, only to come to regret much of it in later years.
What’s in a Name?
Whilst they do not make ups signifiant amount of clients, one of the more interesting types of clients are those who have a case of identity mix up. Often these are CEOs or powerful individuals who have the same name as someone who has been caught doing something such as a crime. The result of this is of course that when someone searches online for the name of the CEO, let’s call him John Smith, they end up finding the name of the criminal instead, which has been written about in the news. This is of course not the kind of mix-up which you would want, so they contact a reputation management team to help them clear up that mix-up.
Whilst many will have their own teams, some low level politicians will ask a rep management firm to help them out before they launch a campaign. The reason for this is to check whether or not they have any transgressions from the past which may catch up to haunt them.
As you can see there is quite a range of clients who use a rep management company, and numerous reasons for using this service.
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