Although you may think you haven’t, we all have one or more hobbies that we enjoy doing. Whether it’s on a daily basis or once a month, we all have hobbies based on our interests and lifestyle. With the majority of people looking at ways to spend their free time over the past year, it has resulted in many of us searching online for new creative hobbies we can learn.
There’s a never ending list of creative hobbies to choose from, including creative writing, baking and painting; but which hobby is the most popular? This thought formed the basis for the latest campaign created by Chums, where they wanted to discover which creative hobby the UK has been loving over the past year based on Google searches.
Chums looked in detail at specific search terms related to creative hobbies that had been searched for on Google. They were then able to analyse the average monthly traffic for each search term and from that, create a list of the 20 most popular hobbies.
The UK’s most popular creative hobby is…
Based on the methodology Chums created for their campaign, it is the nation’s love for jigsaw puzzles which has topped the list. People have been enjoying jigsaws for decades and it’s a great way to relax and spend time with your family and friends.
The search term ‘jigsaw puzzles’ has a respectable average of 362,000 searches per month. This figure alone goes to show that although jigsaw puzzles have been available for many years now, they’re still as popular as ever.
The second most popular hobby has been awarded to knitting. One of the best ways to introduce yourself to the hobby is to follow knitting patterns which have been created for beginners. With this in mind, Chums looked at the number of average monthly searches for the term ‘knitting patterns’ and the result was 350,000.
What is my favourite hobby?
As my blog name suggests I like to write a lot, especially in a creative style. I was pleased to see that creative writing was placed in fourth position. The search term ‘creative writing’ had an average monthly search volume of 94,000, which is nice to see. I find that creative writing is a great way to unwind and relay the thoughts in your mind onto paper, and I would love to see this number increase over time.
I’d like to know what your favourite hobbies are and if you have gained any new ones over the past year. Share them on social, using #CreativeBritain.