Nothing is constant in this world, except change. Whether it’s fashion, fad diet, workout style, dance craze, and so on, change is always happening. To keep up with these changes, we need to be flexible and stay up to date.
The same is true in the jewelry industry, so if you are planning to buy a diamond engagement ring this year, you must first check with the new trends. Why are engagement rings constantly changing though? The answer is simple.
According to some jewelry experts, change is inevitable because there is always innovation in the diamond commerce and high-tech improvements in lab-grown synthetic diamonds. Apart from that, customers are becoming more equipped with a lot of information—thanks to the Internet and social media. Hence, the engagement ring buying capability of many people is also shifting.
Here are other reasons why engagement ring trends are changing in 2020:
1. Knowledge is power. When customers plan to buy a diamond engagement ring, they will do their homework and try to find information ahead. Therefore, when they come to the store, they have already something in mind because they have previously visited the website and saw the photos.
Jewelry buyers nowadays are much more well-informed than the customers five years ago or in the last decade. Because of the consumers’ research skills and the countless ideas on social media, they tend to look for something more—for more invention.
2. Vintage is the new modern. Old style is new. That is what many jewelers have observed. Many modern brides are attracted to old-fashioned diamond engagement rings. It’s because of the intricate workmanship and the idea behind the production of diamonds.
Vintage style has sentimental value and denotes happy memories. This alone can add to the mysterious charm of wearing a vintage diamond engagement ring.
3. Cost is competitive. This is true in almost every aspect of goods—food, shelter, and clothing among others. Because the cost of a natural diamond is much more expensive, many buyers are considering opting for the lab-grown synthetic diamond engagement ring. In fact, the percentage of consumers willing to purchase lab-grown diamonds keeps on increasing.
The Bottom Line
If you are planning to buy a diamond engagement ring soon, don’t forget to check on the latest trends. After all, your engagement ring is one of your most personal acquisitions. Find a reputable jeweler too.