During trade shows, you will meet people with different personalities. Some of them are there to look around without a particular goal in mind. Others know what they are searching for and will go to that company right away. You will also find people who will ask questions even if the answers are already in front of them, while others will not ask anything at all even if they have questions in mind.
It is quite challenging to navigate these personalities during a trade show, but you need to try your best to win everyone over. If you receive questions regarding the information presented in your exhibition display stands, you need to answer them. Display stands do not contain everything. You intentionally summarise the information on the display because you do not want to overwhelm people with things that they might not be interested in. However, if there are questions, you need to be ready to respond accurately.
Refer to the display
When you receive a question, and you do not know what the answer is, you can refer to the display. Perhaps, the answer is already there. If you studied the display before heading to the trade show, you do not need to panic upon hearing the question.
Ask the person to go to the website
If there are several questions that you think you cannot answer on the spot, you can ask that person to visit the website. Perhaps, there are answers on the website that will satisfy that person. It also means that you need to continually update the website so that anyone who visits it will receive the necessary information and decide to buy the products or services available. You can have the link of the website on the display stand or use a QR code to redirect that person to the website quickly.
Provide a sample of the products
When the questions are about the product, the best way to respond is by giving samples. You need to prepare them before heading to the event. You can ask the person to taste the product or feel it depending on its nature. In doing so, there is no need for any explanation at all. The samples are already enough to answer the question.
If you do not know the answer to a question or you think there is no answer available yet, you can be honest about it. Tell that person that you can take their contact information and will find out the answer and get back to them as soon as possible. It is okay not to know the answers and be honest about it. The worst that you can do is to lie your way out of it or provide false information.
Now that you know how to respond to questions, you will feel confident facing a lot of people at an event. You will not panic if they ask a hard question.
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