When you are looking at buying a product or using a business, reading reviews can be helpful in your decision making process. You can find reviews all over the internet for just about every product or business in existence, and if you get the right reviews then these can of course be extremely beneficial in making sure that the product or the service which you want is up to scratch and up to your expectations.
From Google to Top Consumer Reviews, there are many sources for reviews and this is what you need to bear in mind when you are reading those reviews.
They Could be Fake
Every business wants to have an excellent review score and the better that their reviews are, the more likely they are to get future customers and increased sales. Because of this there is unfortunately a practice where they pay people to leave positive reviews, despite not having used the product or the service, or indeed despite the fact that the product or service is not good. This is not to say that all reviews are fake of course but it will stand you in good stead if you have this in your mind when you are reading those reviews. Making sure that the review is genuine is tough, but more often than not you can rely on your gut and how each review compares to others.
Even if we assume that every single review is the same, we also have to understand the various expectations which we all have when it comes to using certain products and services. Take restaurants for example, each of us will have a different idea of what to expect from a certain place. Let’s say that you go to an Italian restaurant and you think the food is absolutely delicious, so you give it 5/5 and wax lyrical about the Alfredo pasta, do you think that if a tourist from Italy was in the area that they would give the same review as you did? Most probably not. This is why you should always take multiple reviews in mind so that you can get a mean of what they are saying and at least that way you won’t have over the top expectations based on what someone else has said.
A final thing to bear in mind is that most people find it easier to be upset about something that appreciate something good, unless it is spectacular. If you have a mildly bad experience at one place and a mildly good experience at another, human nature says that you are more likely to go online and leave a bad review about the first place, whereas the second place you are not likely to say anything. When you browse reviews just keep in mind that someone will give 4/5 and give no detail, or they will give 3/5 or less and let you know everything that was wrong.