Nimrod Santo is a direct-response marketer and online entrepreneur, traveler, surfer, and business developer. We will be having a conversation with him on how online entrepreneurship has changed in 2021
Nimrod Santo, as a well-seasoned business developer, do you think online entrepreneurship will change in 2021?
In all honesty, it is already changing. Successful brands are doing everything to stand out and maintain their spot.
From my experience, online entrepreneurship will experience a lot of changes this year that brands and businesses should be ready to adapt to. If they do not, they will lose their customers to their competitors and eventually they will go out of business.
Some businesses are developing personal relationships with their customers. Some do this with new customers. Nimrod Santo, do you take this as advisable?
I believe we will see more of this year. If you are into online entrepreneurship and you don’t do this, you might be harming that business and brand of yours.
There are different flexible ways to do this. The Internet has made this very easy. You do not have to go to your customers’ house or call them individually. Do something as little as sending a personalized email, messages will go a long way.
What other necessary things do you think online entrepreneurship should do to improve their business?
Brands will be making customers reaching out to them and ordering products and services in the easiest way possible. I already see this happening.
You should put yourself in your customers’ shoes. If you as a customer find it easy to order and purchase products will you not rather stick with that brand?
No one has the time to be stressing themselves over something as basic as purchasing products when there are easier ways out. To do this, you should tailor your business to:
- Enable customers to order online and have their orders delivered without having to make a phone call.
- Create an e-commerce website or app to sell your goods. You must ensure that your website is mobile friendly.
- Provide all in-store and numerous delivery options.
- Put a customer service Chabot on your website so that customers will not have to be calling you when they have an issue or need to make inquiries.
- Have payment options that will make it easy for customers to pay.
A good number of companies have continued to allow their workers to work remotely. Nimrod, do you think online entrepreneurs who have staffs should stick to this method?
You are right. Companies and businesses have told their staff to continue to work remotely even though things are gradually becoming normal.
I believe online entrepreneurs should give their workers the options to choose between working remotely if employees can and resuming physically. Another option is to rotate these options.
The main goal is to create a healthy working environment to boost productivity and at the same time reduce the cost of running the business.
Before you go to Nimrod Santo, what advice will you give to online entrepreneurs?
One very important thing I will say online businesses and brands to do is to have an interactive online presence. Having a website or online social media accounts is not enough. Make sure you put out engaging content.
People are spending more time online than ever before, which means that there are more eyes on your online identity and more competition for their attention. However, this does open the door for small companies to take advantage of online participation in a unique way, resulting in the creation of an authentic culture.
First, you can connect with a majority of global social media consumers by focusing on one or two sites. Second, you must win your users’ interest by creating genuine, customer-focused content that represents your company’s purpose.
Finally, you must represent your social media efforts through all of your digital touchpoints. This includes your website, forum interactions, digital advertising, and any other channel by which your customers can communicate with you.
You must have a seamless, genuine experience that can be viewed from whatever Smartphone that your customer chooses to use.