Josh Melick is highly qualified to provide meaningful advice on innovative customer service solutions as he is the founder of three businesses. One of which happens to specialize in building easy-to-use digital tools, to help businesses have better experiences with their target audiences.
Customer Service Solutions
Josh Melick believes that exceptional customer service starts with a business’s culture and that business owners and CEOs need to put programs in place in order to ensure that employees in every sector understand the importance of providing stellar customer service. Melick goes on to recommend that businesses recognize the individuals within their business, who go above and beyond to help their customers have positive experiences with their company.
There are numerous ways in which businesses can celebrate their employees. As examples, they can provide them with promotions, bonuses or special awards. At the same time, he also encourages businesses to terminate the contracts of any employees who show that they are unwilling to provide the standard of customer service which they expect of all of their employees.
Once a business has a culture which values its customers, its management should assess the functionality of all of their digital systems. As in order for information to be stored logistically and easily accessible, every system should be linked. So that employees can find customer information such as transaction numbers and customer addresses, quickly and easily. Which will help a customer support team answer more queries in an hour than was previously possible. This is great, as the quicker that customers receive the support which they’re looking for, the more satisfied they’ll be with their experience.
Melick also teaches owners and CEOs about how critical it is to think about differentiation when it comes to customer service solutions. As in order for a business to stand out from its competition, it has to provide its customers with more value. One company that proved that they were able to provide their customers with more value was Apple. Who launched their Genius Bar concept, knowing that customers still wanted convenient, face-to-face service. Especially as many customers don’t have extensive knowledge about electronics and could benefit from being able to talk to a tech whiz at an Apple store.
Businesses should take inspiration from Apple and should think about the type of support that their customers would be likely to appreciate, in order to design a new customer service solution, which customers will flock to. If in doubt, most customers appreciate concierge-style services which offer in-depth information from a knowledgeable expert. Especially as the better experiences which customers have with a business, the more loyal, they’ll be in the long run. Especially as psychology has shown that people often make shopping choices based on emotion and will return to a business to which they feel connected to, over and over again.
So if businesses want to reap the benefits of having a loyal base of customers, they should definitely take all of Josh Melick’s advice. In order to help their business grow from strength to strength.
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