Running a blog can be a fulfilling hobby. And in the current information age, it can also be an extremely profitable side hustle. But how do you gain a large enough audience to profit financially from a blog? In 2022, there are over 600 million blogs competing for attention so writing about generic topics and hoping for the best is no longer enough to make a successful high-traffic blog. You need to write about topics that not only reel in but keep an audience.
Here are 3 tips for choosing topics for your blog.
Pick a Niche
You can’t write about every single topic. Many bloggers make this mistake in an effort to appeal to more readers. But there are countless subjects to cover (travel, weddings, fashion, interior design, child care, etc) and instead of trying to cover them all and becoming overwhelmed, it’s better to pick a handful of categories, or even just one.
Why? First, the more you write about a particular subject matter the more knowledge you gain and the easier and faster it’ll be for you to write about it subsequently.
Then, focusing on one or two topics significantly increases your chances of being recognized as an expert in the said field which will definitely translate into more readers.
Think About Your Interests
When it comes to blogging it can be tempting to want to write only about popular topics (relationships, social media, beauty secrets, cryptocurrency) and not lesser-known ones (history, bird watching, soap making, chiller refrigerants, etc). If the former topics are subject matters you’re genuinely interested in and enjoy writing about, great! But if you’re writing about them solely to fit in with trending topics, it’s a mistake.
This is because forcing yourself to write about topics you don’t care about will inevitably lead to uninspired subpar work that will cost you readers in the long run.
Factor in Search Engine Optimization (SEO)
It doesn’t matter what you write about, your blog’s reach won’t be significant if you don’t implement techniques to help each post rank high on search engines.
A blog post that includes relevant audience keyword searches in the title has a better chance of reaching a larger audience than a post without. Similarly, a topic easily backed by related articles that rank high on search engines will increase visibility.
Admittedly, SEO is not the easiest marketing technique to figure out. Luckily, if you’re having trouble there are plenty of free online courses that teach the topic. There are also detailed articles, Youtube videos, Twitter threads, Linkedin posts, Tiktok tutorials, etc that can help you out.
Choosing the right topics to write about is a significant part of making your blog successful. By picking a niche, factoring in your interests, and using SEO techniques you should be able to grow a large enough audience to have a fulfilling blog that’s also profitable.